Good News With The Bad - Kellogg's Gluten Free Rice Krispies

Bad News 

Kellogg's has decided to stop selling their Rice Krispies Brown Rice Gluten-Free cereal in the United States. This is BIG news. A lot of people are upset and rightfully so about it. I still can't even wrap my head around this.

Most people assumed that if production ceases in the United States, then it will here in Canada as well. 

I contacted Kellogg's to inquire about the status of this product in Canada. 

Good News

I'm happy to report that Kellogg's Rice Krispies Brown Rice Gluten-Free will NOT be discontinued here. 

On another note, I have read some grumblings in regards to where the cereal will be manufactured, as the London, Ontario plant is no longer in operations. I sent a follow-up email to Kellogg's, inquiring about this. I also questioned why they would stop selling the Rice Krispies Brown Rice Gluten-Free in the United States. Once I have a response, I will post an update here.

You can read Kellogg's statement in regards to the status of Gluten Free Brown Rice Krispies in Canada below.

Dear Sandra,

Thank you for reaching out to us regarding Gluten Free Rice Krispies. We appreciate you letting us know how much you enjoy these!

We are happy to say that our Gluten-Free Rice Krispies are indeed available in Canada at most major retailers and have not been discontinued. 

We suggest that you speak to your local Store Manager about its availability. Our Sales department 
will then be able to work with the retailers in your area in an effort to make this product 
available to you. 

Thanks again for reaching out to us, Sandra. We wish you the best!


Marie-Claude L.
Consumer Specialist
Consumer Affairs

* See Below for an updated response from Kellogg's *

Dear Mrs. Lajoie,

Thank you for reaching out to us regarding our Rice Krispies Brown Rice.

Most of our products are manufactured in Canada and the U.S. We do not manufacture product in China.Kellogg Canada has an excellent food safety record and we have confidence in the safety of our products. 

I wish I could give you better news about Gluten Free Rice Krispies, I am sorry to say it has been discontinued. Unfortunately, due to manufacturing constraints, we had to make the difficult decision to stop making it. Although it will be hard to replace this cereal, we hope our American fans might want to try our Special K Gluten Free cereal. We will share your thoughts with the team.

Thank you once again for taking the time to email us. 


Yolande P.
Consumer Specialist
Consumer Affairs

Post a Comment

Note: Only a member of this blog may post a comment.


This policy is valid from 23 February 2013

This is a personal blog written and edited by me. All opinions are that of my own. I am not a healthcare professional or an expert. All information presented in this blog is purely that of my own experience and or opinion. Please consult a medical professional before making any changes to your diet.

I write this blog as a hobby that I am passionate about. From time to time, I may receive monetary compensation for a sponsored post. I only work with brands that I trust and would use in my own home.

This blog accepts complimentary products for review. The opinions I have of a product will never be swayed by a company sending me an item(s) for free. I take into consideration the opinion of family members who are gluten-free due to Celiac Disease and I also value the opinions of non-gluten free family members. Taste is a matter of personal opinion so please use your own discretion and don't take my opinion as a gold standard.

Any ingredient or gluten-free claims should be verified with the restaurant/manufacturer as things can and do change.

For questions about this blog, please contact:

On Instagram

© Gluten Free Doll. Made with love by The Dutch Lady Designs.