Good News With The Bad - Kellogg's Gluten Free Rice Krispies

Bad News 

Kellogg's has decided to stop selling their Rice Krispies Brown Rice Gluten-Free cereal in the United States. This is BIG news. A lot of people are upset and rightfully so about it. I still can't even wrap my head around this.

Most people assumed that if production ceases in the United States, then it will here in Canada as well. 

I contacted Kellogg's to inquire about the status of this product in Canada. 

Good News

I'm happy to report that Kellogg's Rice Krispies Brown Rice Gluten-Free will NOT be discontinued here. 

On another note, I have read some grumblings in regards to where the cereal will be manufactured, as the London, Ontario plant is no longer in operations. I sent a follow-up email to Kellogg's, inquiring about this. I also questioned why they would stop selling the Rice Krispies Brown Rice Gluten-Free in the United States. Once I have a response, I will post an update here.

You can read Kellogg's statement in regards to the status of Gluten Free Brown Rice Krispies in Canada below.

Dear Sandra,

Thank you for reaching out to us regarding Gluten Free Rice Krispies. We appreciate you letting us know how much you enjoy these!

We are happy to say that our Gluten-Free Rice Krispies are indeed available in Canada at most major retailers and have not been discontinued. 

We suggest that you speak to your local Store Manager about its availability. Our Sales department 
will then be able to work with the retailers in your area in an effort to make this product 
available to you. 

Thanks again for reaching out to us, Sandra. We wish you the best!


Marie-Claude L.
Consumer Specialist
Consumer Affairs

* See Below for an updated response from Kellogg's *

Dear Mrs. Lajoie,

Thank you for reaching out to us regarding our Rice Krispies Brown Rice.

Most of our products are manufactured in Canada and the U.S. We do not manufacture product in China.Kellogg Canada has an excellent food safety record and we have confidence in the safety of our products. 

I wish I could give you better news about Gluten Free Rice Krispies, I am sorry to say it has been discontinued. Unfortunately, due to manufacturing constraints, we had to make the difficult decision to stop making it. Although it will be hard to replace this cereal, we hope our American fans might want to try our Special K Gluten Free cereal. We will share your thoughts with the team.

Thank you once again for taking the time to email us. 


Yolande P.
Consumer Specialist
Consumer Affairs

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