October 15, 2012

Dominos Canada And The Not So Gluten Free Crust







So it begins....Dominos Canada now offers a Gluten Free Crust with a small side of disclaimer.

Clearly they did not get the message about offering a Gluten Free product that does not remain that way. See  my post-Dearest Domino's regarding their American introduction of this not so Gluten Free pizza.

Why oh whyyyy?

Why not just call it carb friendly or health wise? Something of that nature would be a lot more acceptable as it is not misleading in any way.

I don't understand the effort to target a specific group of people if you cannot and will  not properly accommodate them? I'm not saying that Celiac Disease owns Gluten Free, but to us those words represent safety. Gluten Free means we should not have to look for fine print or legal disclaimers.



Do we see sorta Kosher food or almost nut free items? No, we sure don't! So why is it that Celiac Disease does not get understanding and respect?

Canada is usually pretty on the ball with the safety of Gluten Free products. This whole Dominos debacle bothered me so much that I contacted the Canadian Celiac Association. They take matters like this very seriously and are now looking into it.


I want to thank Sue Newell of the Canadian Celiac Association for responding to my concern. and I am happy to say that they have posted a notice to their members in regards to this issue. 


When Sue contacted  Dominos Canada, she received a  very well worded and sneaky response

"I spoke to the legal representative for Dominos Canada today and he told me that they are selling a gluten-free crust, but not a gluten-free pizza. To me, that is trying to skirt a very fine line."


According to Sue, she also contacted the Canadian Food Inspection Agency ,and the issue at hand has been referred to the Retail Food Program for discussion.

Clearly, Celiac Awareness is needed. Scary.
The Canadian Celiac Association is looking to work with Dominos to develop a standard that would allow them to sell a 100% GF pizza, not just a crust. While I commend this effort, I do see it as a lost cause. Dominos is a very small store storefront and cannot provide a safe handling area. If they want to serve Gluten Free pizza the right way. They should serve pre made Gluten Free pizza that is sealed in a heatproof container until the customer opens it. This prevents any and all risk of cross contamination as it would be sealed before leaving the production factory and remain that way throughout the serving process.

I don't see this being a difficult option as Domino's already goes the length to ensure that the crust is Gluten Free. They just can't/won't/don't provide an area to have this crust remain Gluten Free.

All in all, the effort to serve a GF crust if there is zero intent on having it remain that way continues to baffle me.





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