May 09, 2012
Dearest Domino's Pizza,
You have probably noticed by now that the Celiac community is less then enthused with your offering of Gluten Free Pizza. Really, why call it Gluten Free when it actually ends up not being so. I understand that the crust itself is indeed Gluten Free, but once your employees handle it all that Gluten Free safeness is out the window. "Appropriate for those with mild gluten sensitivity" Not recommend it for those with Celiac Disease".
Seriously? What are you trying to accomplish?
In my personal opinion, if you are going to offer a Gluten Free pizza, shouldn't it remain just that? I get that it's not only Celiac's who eat Gluten Free. The difference between us and
bandwagon yuppies Kim Kardashian, Gwyenth Paltrow, and the rest of the posse is that Celiac's MEDICALLY REQUIRE 100% GLUTEN FREE FOOD! Did you catch that? The fact that you are even marketing it as Gluten Free blows my mind. Would you market something Peanut Free but only suggest it to only those who have a "minimal intolerance"? Probably not. Just like you would not sell a Vegetarian Pizza that is dripped in meat sauce.
Please understand that I am not out to get you. You are just going about it the
money making wrong way. I mean sheesh, why not just label the darn thing "low carb" for crying out loud. Your twitter feed the other day sort of made me laugh. I had to or my eyes would have exploded at the shear ignorance of what you are doing. Sure, go ahead and tweet well known celebs who credit being Gluten Free for their amazing bodies, about your new Gluten Free pizza. Not a sham at all! You do realize that these people have personal chefs, fitness trainers and their photos get a healthy dose of that neato thing called Photoshop.
What was the point in partnering with the NFCA? Credentials perhaps? Neither of you recommend this pizza to those with Celiac.So what it is then? Are you secretly hoping that Gluten Free will be the next big thing and then when you are overflowing with money, you will actually offer pizza that stays Gluten Free? Or is it that you are hoping Celiac's in desperate need of something new and quick to eat will see GLUTEN FREE and order without questioning? Sure they can't sue or anything because you disclaimed the hell out of it on your website. Just know that not everyone reads fine print, things such as language barriers exist and a lot of people assume the words Gluten Free mean just that. You probably think that's silly though.
Celiac Disease is an Immune Disorder and Gluten Free is NOT a trend. It is my life. It keeps me from being so ill that I can't function. Have you seen someone with Celiac Disease have a reaction? Did you know that even if we all react differently (hence the trouble with diagnosis) we have the same detrimental outcome. Untreated, or continuous accidental ingestion can and does result in MANY other serious ailments. Please allow me to list a few for you - Osteoporosis, Cancer, Neurological Disorders, Infertility. Oh, and it can be fatal too.
Here's something else I bet you didn't know, Malnutrition is a symptom of Celiac Disease.
In the end, you are attaching yourself to a trend that is not actually a trend. You are doing so at the expense of myself and others with Celiac Disease. Shame on you.